Socios, the biggest fan token issuer in the cryptocurrency industry, has announced that it has reached an agreement with the European Football Association (UEFA).
In specific, Socios and UEFA have agreed to difficulty tokens for the 3 higher-degree football tournaments of the previous continent, such as the Champions League, the Europa League and the Europa Conference League, in addition to the European Super Cup.
UEFA fan tokens will be awarded to the fan token holders of the men’s teams participating in the over tournaments. UEFA token holders will have the possibility to acquire particular rewards this kind of as VIP excursions of the association’s headquarters, participation in UEFA occasions, presents, and so forth.
A new era
We are thrilled to announce that UEFA Club Competition Fan Tokens are coming to the Socios app.
Fan Tokens will be offered totally free of charge solely to Fan Token holders of participating clubs @Champions League, @EuropeLega & @europacnfleague.#BeMoreThanAFan pic.twitter.com/dKiwHGoznR
– Socios.com (@socios) February 15, 2022
The over energy was produced achievable by UEFA’s get in touch with for blockchain and cryptocurrencies final October, recognizing the probable of token followers, NFTs, and the probable of major crypto platforms in marketing, to even further market the sport of kings in Europe.
Socios CEO Alexandre Dreyfus stated:
“UEFA is aware of that blockchain technologies will perform an more and more essential function as our society goes digital. This is why they give partnerships to the greatest crypto tasks in the market. “
Socios is a pioneer in the discipline of fan tokens: cryptocurrencies licensed by sports activities organizations to give additional rights to followers, this kind of as voting on local community-associated selections, coins, shopping for restricted things, shopping for game tickets, and so forth.
So far, Socios has issued fan tokens for above 120 sports activities manufacturers about the planet, such as significant football clubs in Europe and America Formula one Racing (F1), UFC Fighting Championship, North American Hockey League (NHL), American Professional Basketball League (NBA), American Football League (NFL) teams.
Socios fan tokens are issued on Chiliz Chain (CHZ), their blockchain platform, forked from Ethereum. Last week, Socios announced it would roll out a up coming-generation Chiliz blockchain primarily based on BNB Chain (the new identify of Binance Smart Chain). The new blockchain will permit Socios to even further broaden its providing to sports activities organizations and followers, such as fan tokens, NFTs and lots of other digital assets.
In current occasions, lots of of the significant cryptocurrency platforms have a tendency to market their manufacturers by substantial bargains with sports activities organizations. After the “big advertising war” at the American Super Bowl earlier this week, exchanges such as Binance and Bybit respectively announced a sponsorship deal and issued fan tokens for a new playground: the Grand Prize. Formula one (F1).
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