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Following Donald Trump’s victory in the 2024 US presidential election, the cryptocurrency market has seen a significant increase in both adoption and investment, its strongest growth in years. recently.
Trump’s crypto-friendly policies, combined with pledges for a clearer regulatory framework, have fueled global interest and investment in the sector.
The New Wave of Global Cryptocurrency Investment
A recent survey of Binance with the participation of over 27K people from Asia, Australia, Europe, Africa and Latin America revealed that 45% of respondents have entered the cryptocurrency market in 2024.
It is worth noting that 44% of participants have allocated less than 10% of their total assets to cryptocurrencies. This highlights the growing awareness and confidence in cryptocurrency as a stable, long-term investment asset.

This growth is not only global but is also especially evident among younger generations. According to Bitget, the number of Gen Z users on their platform jumped 683% after Trump was re-elected, accounting for 53.8% of new users. This boom stems from Trump’s support of Bitcoin and a general optimistic financial outlook.
“Donald Trump’s pro-crypto stance during the US presidential election resonated with young users, highlighting the role of political narratives in shaping financial behavior.” – Bitget report.
European Markets See Comparable Growth
This trend is equally strong in Europe. Financial News London said that Crypto ETP-related assets surged in 2024, marking a milestone for the digital asset. Data from ETFGI shows that European crypto ETPs attracted £108 million (~$135 million) in new investments in November, making it the 3rd best month for these products this year.
“Part of this increase was driven by Donald Trump’s victory in the US presidential election. Crypto ETP assets in Europe have increased by nearly $6 billion since he was elected to the White House on November 5.” Financial News London commented.
In the UK, the Financial Conduct Authority (FCA) recorded a sustained increase in cryptocurrency ownership throughout 2024. FCA data shows that 12% of UK adults own cryptocurrency , up from 10% in previous reports.
Cryptocurrency awareness has also increased from 91% to 93%. The average value of cryptocurrency holdings increased from £1,595 to £1,842.
“The UK adoption rate suggests that the number of people owning crypto assets could increase significantly in the coming years. Based on FCA research, more people will use cryptocurrencies to send and receive payments, pay for goods and services, and convert them to fiat currency and vice versa. Businesses that want to take advantage of this trend should prioritize solutions that provide seamless crypto-fiat transactions, satisfying users’ needs for a bridge between the two economies.” Uldis Teraudkalns, Chief Revenue Officer at Paybis, told TinTucBitcoin.

Trump’s major policy changes, such as the establishment of a strategic Bitcoin reserve and the creation of the Bitcoin and Cryptocurrency Advisory Council, have created unprecedented optimism about the future of cryptocurrency. These actions have pushed Bitcoin prices to new records, with other cryptocurrencies such as Ethereum following suit.
This election marked a pivotal moment for the cryptocurrency industry, not just in the US but globally. Investors, from beginners to seasoned professionals, are finding opportunities in this dynamic market, hoping for a new era where cryptocurrencies are more widely recognized and regulated globally. worldwide.
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