Cryptocurrency exchange FTX stated it has signed a prolonged-phrase contract with the world’s top F1 racing crew, Mercedes-AMG Petronas.
According to the press release, the sponsorship agreement concerning FTX and Mercedes will final numerous seasons. The cryptocurrency exchange emblem will be featured on the two racing autos, driver costumes, and other crew ancillary products, together with trucks, garages, help crew outfits, and other products.
Additionally, two Mercedes drivers, 7-time F1 planet champion Lewis Hamilton and colleague Valtteri Bottas, will participate in FTX’s promotional routines to the sport’s audience. FTX and Mercedes have also agreed to collaborate with other initiatives this kind of as integrating the FTX Pay payment option, issuing NFTs and participating in other social routines.
We like it speedy https://t.co/j4Det0qTi7
– FTX – Built by traders, for traders (@FTX_Official) September 23, 2021
Mercedes-AMG Petronas stated the FTX emblem will quickly seem on the crew at the Russian Grand Prix on September 26.
Mercedes-AMG Petronas and Lewis Hamilton are the rulers of the F1 planet village. For seven consecutive many years from 2014 to current, Mercedes has normally been the crew to win the championship of the complete season, with six of them belonging to Lewis Hamilton.
The agreement with the Mercedes F1 crew marks the hottest collaboration of the FTX system in the sports activities discipline. Although the sponsorship deal’s worth has not been disclosed, FTX has previously invested additional than $ 300 million advertising the brand by means of other preferred sports activities organizations, together with the NBA Miami Heats basketball crew, League American baseball (MLB). eSports crew TSM, North American League of Legends (LCS), Cal Athletics College and American football legend Tom Brady.
FTX CEO Sam Bankman-Fried uncovered that the function of these efforts is to entice additional end users, primarily sports activities fanatics, to the crypto area by means of FTX.
In addition to FTX, a different large title in the cryptocurrency business that has partnered with F1 is Crypto.com, which straight sponsors Formula one racing and a racing crew, Aston Martin Cognizant. Also, like FTX, Crypto.com has lately entered into numerous sponsorship specials with numerous key sports activities organizations, together with Serie A, UFC, Fnatic, PSG, and so forth.
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