Amazon, Walmart Study Launching Retail Stablecoins

Amazon and Walmart, two major retail corporations, are reportedly studying the development of stablecoins for transaction cost savings. No official comments have been provided by company executives.

Payment savings could significantly boost profits while disrupting current financial systems and payment processes by leveraging internal stablecoin-based solutions.

Amazon has previously filed trademarks linked to digital currencies and operates Amazon Pay, an e-wallet. Walmart has tested digital currency and blockchain applications. As of June 2025, neither company has provided formal public confirmations.

“If a retailer such as Amazon launched its own stablecoin or accepted existing ones at checkout, it could operate a payments system removed from traditional banks and credit card providers. That would potentially save billions of dollars in fees, including interchange fees paid to Visa…” – The Wall Street Journal

Visa and Mastercard stocks have reacted negatively to these reports, hinting at anticipated industry changes. The potential reduction in card transaction fees stands to benefit the companies financially.

This move could inspire alterations in regulations, particularly with the ongoing U.S. GENIUS Act. A $14 billion cost reduction on transactions gives Amazon and Walmart performance incentives.

Insights suggest new stablecoin technology may shift current cryptocurrency usage patterns, impacting Ethereum and renowned stablecoins like USDT. Amazon and Walmart have yet to declare the chosen technological frameworks for these stablecoins.