- Insider trading concerns raised community ire and scrutiny.
- BASE claims the coin was not a traditional investment.
- Rapid price swings caused volatility and market losses.

The launch of a BASE “content coin” triggered trading controversies on April 16, 2025.
Concerns about insider trading and market volatility highlight tokenization risks amid rising scrutiny.
The incident involved Base
A incident involved Base, a Coinbase-backed Layer-2 network, promoting a “content coin” on Zora. It sparked on-chain trading concerns, attracting criticism from industry figures. A lack of transparency was noted as a key issue.
Three traders profited significantly following the token’s announcement on social media, prompting accusations of a “pump-and-dump”. BASE and Coinbase emphasized the token’s non-investment nature, seeking to clarify user expectations in response.
The event resulted in significant market disruptions. BASE’s actions were criticized for lack of foresight. The coin’s swift climb and drop were typical of speculative activity, reflecting broader concerns about such experiments.
The top three holders dumped almost immediately. This wasn’t just an experiment gone wrong—it was a breach of trust. — Abhishek Pawa, CEO, AP Collective
Past incidents like PEPE and BONK reflect ongoing risks with meme/social coins. This BASE incident fuels industry discussion on best practices for future token releases. Insights highlight the need for clear communication and transparent token distribution, emphasizing ethical standards in experimentation. Meanwhile, industry experts call for enhanced risk management to avoid similar events.