Binance Adds Doodles Token to Alpha and Futures

Binance lists Doodles (DOOD) on Alpha and Futures, introducing 50x leverage on May 9, 2025.

Key Takeaways:

Doodles token to debut with leverage options on Binance.
Event initiates on May 9, 2025.
Immediate market engagement and liquidity expected.

This event is significant because it marks the expansion of the Doodles ecosystem into cryptocurrency trading, potentially affecting the token’s market value and liquidity.

The Doodles (DOOD) token listing on Binance marks a notable step for the NFT brand’s expansion. The creators of Doodles, known for their colorful NFT art collection, are introducing DOOD as their native governance and utility token. Binance, as the largest cryptocurrency exchange, is the first centralized platform to announce trading for this asset, reflecting its strategy to incorporate emerging blockchain projects into its network.

This listing follows Doodles’ initial recognition in the NFT market since its launch in 2021. The core team, led by CEO Julian Holguin, former President of Billboard, aims to leverage Doodles’ success by entering the cryptocurrency market. Binance supports this transition by listing DOOD with up to 50x leverage on its Futures platform.

“This listing is part of Binance’s Alpha Featured, serving as a launchpad for early-stage and emerging projects,” says Binance Official Announcement. “Projects in the Token Generation Event (TGE) phase are eligible to participate in Private TGE or Alpha Initial Airdrop. Key evaluation criteria include user adoption, business model, code quality, and compliance risk assessments.”

The listing is expected to have an immediate impact on both the Doodles ecosystem and the broader Ethereum network. By offering the token on Binance Alpha and Futures, DOOD is set to experience immediate price discovery and liquidity uptake. The trading incentive also includes an airdrop of DOOD tokens to Binance Alpha Points users.

Binance’s strategy of onboarding emergent tokens is consistent with its previous listings, which often result in heightened trading volume and speculative activity. Past events have seen tokens such as Blur and Saga gain significant traction post-listing. The DOOD listing could similarly influence Ethereum’s liquidity and spark new interactions within the NFT community.

Market analysts suggest the listing may offer potential financial, regulatory, or technological outcomes. The Doodles team’s entry into DeFi with their governance token could attract new investors. However, no official comments from major stakeholders in Doodles or Binance leadership have been recorded as of the listing announcement.