Binance Labs announces year-end rebranding

Today, Binance Labs announced it will be rebranding but has not provided details about the new direction. The company has focused on some of its biggest achievements in 2024, giving clues about its next priorities.

Biotechnology and artificial intelligence will be areas of particular interest in 2025, but the company is always “looking” to invest in cryptocurrency projects with solid fundamentals, such as practical use or sustainable business model.

Rebranding of Binance Labs

Binance Labs, a research arm of one of the world’s leading exchanges, discussed re-branding This is through social networks. Earlier this year, the firm conducted research on Forecast growth market investment strategies, and many of their ideas have been successful. When announcing the rebrand, they also summarized activities over the past year:

“Out of 46 deals [chúng tôi đã đầu tư vào]10 belong to DeFi, 7 to AI, 7 to BTC ecosystem, 4 to Restaking, 3 to Gaming, 2 to ZK, 2 to RWA, and 2 to consumer applications. The remaining investments span infrastructure—from security to wallets and chain abstraction—and emerging areas such as the Move and DeSci ecosystems,” the group’s statement said.

Of particular concern is the MVB program that the BNB chain operates. Among the “Most Valuable Builder” projects identified by this group, Binance Labs has contributed financially to 14 projects. They predict 2025 will be a good year for many reasons, including the expectation of President Trump’s re-election.

The fund claims that the most interesting sectors in 2025 include biotechnology and AI, along with the general development of cryptocurrency/blockchain. Over the past few months, Binance Labs has invested in several of these, entering the DeSci space with BIO Protocol in November and contributing $43 million to decentralized AI research in August.

Furthermore, the group also noted that its former CEO, Changpeng “CZ” Zhao, will “return to action.” CZ was released from prison in September, albeit under the condition that he would never regain his old position. However, as a free man, he is likely to have an important presence in the future direction of Binance.

The statement concluded that Binance Labs will expand its investment scope following the rebrand. They will expand beyond primary market transactions to “any type of transaction, including liquidity in the secondary market, OTC, etc.”

Furthermore, the organization emphasizes its chain independence and is willing to invest in any product with a sustainable foundation that can survive multiple market cycles.

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