- The transaction highlighted Bitcoin’s potential for daily use.
- Demonstrated cryptocurrency’s practical application.
- Spurred global interest in Bitcoin’s usability.

The 2010 pizza purchase by Hanyecz underscored Bitcoin’s practical utility, sparking discussions on its future potential.
In 2010, Laszlo Hanyecz made a historic transaction using 10,000 Bitcoin to buy two pizzas. At that time, that amount was valued at around $41. The purchase was arranged on a BitcoinTalk forum, marking Bitcoin’s first documented commercial transaction for a physical good. It demonstrated the cryptocurrency’s capability for real-world application and increased its practical visibility across tech communities.
The transaction involved Laszlo Hanyecz, a key contributor to Bitcoin’s source code, and Jeremy Sturdivant, a BitcoinTalk user who fulfilled Hanyecz’s request. The act exemplified Bitcoin’s potential outside speculation, and Hanyecz noted this as a foundational moment for the cryptocurrency. Hanyecz stated on the forum:
“I’ll pay 10,000 bitcoins for a couple of pizzas … like maybe 2 large ones so I have some left over for the next day. […] What I’m aiming for is getting food delivered in exchange for bitcoins where I don’t have to order or prepare it myself…”
Bitcoin’s value has experienced astronomical growth since 2010, with the 10,000 BTC used for those pizzas potentially worth over $1.1 billion by 2025. This purchase is celebrated annually as Bitcoin Pizza Day, illustrating the cryptocurrency’s significant adoption journey. The transaction’s lack of regulatory attention at the time allowed for an unrestrained exploration of Bitcoin’s practical applications, spurring its early adoption.
Experts acknowledge this purchase as pivotal in demonstrating Bitcoin’s real-world potential, influencing broader cryptocurrency adoption and development. Celebrated globally each May 22, Bitcoin Pizza Day brings attention to Bitcoin’s success, marking it as a defining moment in cryptocurrency history.
This transaction remains a symbolic representation of Bitcoin’s innovation journey, influencing financial and technological sectors. As a watershed moment, it underscores the blockchain’s ability to reshape financial transactions, paving the way for emerging cryptocurrencies and blockchain technologies.