- Charles Schwab to enter crypto market by 2026, expanding its offerings.
- CEO Rick Wurster confirms the company’s readiness.
- Regulatory changes support the move into crypto trading.

Charles Schwab, a major asset manager with $7.13 trillion under management, plans to launch spot cryptocurrency trading within the next year. This initiative is led by CEO Rick Wurster and reflects growing investor interest and evolving regulatory conditions.
The launch represents Schwab’s response to changing investor demands and the easing regulatory climate, signaling a strategic shift in mainstream financial services towards direct crypto engagement.
Charles Schwab’s New Crypto Offering
Charles Schwab is set to introduce spot crypto trading, driven by CEO Rick Wurster. Wurster highlighted a significant increase in demand, with a 400% traffic rise on crypto-related pages, largely from non-clients. The firm has historically provided indirect crypto exposure through ETFs and futures.
Schwab’s new entry into the crypto market ensures increased visibility and potential capital flow, especially into Bitcoin and possibly Ethereum. Regulatory adjustments, notably in US policy, bolster Schwab’s confidence, expanding its product line to meet investor needs.
Past events involving large financial institutions entering spot markets have demonstrated increased market activity and asset appreciation. This move by Schwab is projected to follow similar trends, enhancing liquidity and market engagement.
Schwab’s upcoming launch is driven by favorable regulations, allowing finance giants to engage securely in crypto markets. This initiative is poised to create ripples akin to previous high-profile market entries, enhancing major cryptocurrency accessibility and investor participation.
“We’re on a great path to be able to do that,” said Rick Wurster, CEO of Charles Schwab, regarding spot crypto trading, highlighting surging demand from both clients and non-clients with a 400% increase in traffic to the firm’s crypto pages.