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UFC announced that it has reached sponsorship specials with the cryptocurrency trading platform Crypto.com. Terms had been not disclosed, but the loan is estimated to be well worth $ 175 million in excess of ten many years.
In a July six press release, UFC announced that Crypto.com will develop into a sponsor companion of this martial arts tournament. According to information and facts from CNBC, this funding is well worth up to $ 175 million and lasts for extra than ten many years.
The move displays that the UFC, the greatest mixed martial arts tournament in the globe, has continued to deepen the cryptocurrency field. Prior to that, in 2020, UFC also partnered with Chiliz / Socios to concern their very own fan token.
With this sponsorship agreement, the Crypto.com brand will seem on all fight clothes and apparel worn by competing athletes. as effectively as the clothing worn by the technical workers. Furthermore, Crypto.co has also acquired the rights to the new sponsorship class launched by UFC, identified as “Cryptocurrency Platform Partners”.
Kris Marszalek, CEO and founder of Crypt.com identified as the UFC deal a “historic moment”. He thinks this is the impetus for the sports activities field to be capable to accelerate the world’s transition to cryptocurrencies.
Additionally, Ari Emanuel, CEO of Endeavor, which purchased a stake in the UFC in April 2021, also explained that “this deal is just the beginning of a long relationship with the UFC.”
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