- FIFA collaborates with Avalanche, boosting AVAX by 11%.
- Avalanche blockchain to support FIFA projects.
- AVAX becomes a market top performer.
FIFA has partnered with Avalanche to build a dedicated Layer-1 blockchain, announced on May 22, 2025. The collaboration has pushed AVAX, Avalanche’s native token, up by 11%, reaching $25.
The partnership is pivotal, showing FIFA’s serious investment in blockchain technology, impacting the crypto market positively with AVAX’s price surge.
FIFA has engaged with Avalanche to introduce a custom Layer-1 blockchain designed to host digital collectibles and enhance fan experience globally. The decision follows FIFA’s previous partnership with Algorand.
Key players include FIFA and Avalanche, a blockchain platform noted for its scalability. These entities united to unveil a blockchain capable of processing 6,500 transactions per second, enhancing operational speed for FIFA’s digital strategies.
AVAX’s price rose significantly post-announcement, cementing its position as a market leader. The VanEck fund rumblings have further influenced AVAX’s upward trend, contributing to its market performance.
Rumors are true. The FIFA Blockchain is built as a new layer 1 on Avalanche. @FIFAcom’s custom L1 will unlock digital collectibles, global experiences and much more for billions of fans ⚽️ – Avalanche Team, Official Announcement, Avalanche
The effect on industries is palpable as FIFA’s ambitions signal a broader shift towards embracing digital transformation. Cryptocurrencies within Avalanche’s network might see increased relevance as initiatives unfold.
This partnership may prompt a shift in blockchain tech adoption across sports industries, driven by technological capabilities such as EVM compatibility for scalability and developer access, aligning enterprise-level goals with fan interaction dynamics.
The expectation is that other sports organizations might follow suit, leveraging custom blockchains to cater to growing digital engagement. Historical precedents of blockchain integration, alongside scalability demands, emphasize a possible technological shift in sports.