Football giant AC Milan sponsors crypto exchange BitMex

Italian football club AC Milan and Bitmex have reached a extended-phrase partnership agreement that will characteristic the exchange’s emblem on Milan’s jerseys. As aspect of the funding agreement, Bitmex will turn into the ‘official partner’ and ‘cryptocurrency exchange’ of Milan.

The Bitmex brand will be prominently positioned on Milan’s jerseys

Bitmex, a main crypto derivatives platform, will be the official crypto trading companion of AC Milan, the Italian soccer giant announced on Tuesday. A press release published on their web-site demonstrates the two sides have agreed on a multi-yr grant.

Under the agreement, the digital asset exchange will also turn into the soccer team’s “First Official Sleeve Partner”. The Bitmex branding will seem on the sleeves of each the men’s and women’s jerseys in all competitions, such as the UEFA Champions League. The emblem will also seem on the sleeves of Milan’s e-sports activities group AQM.

The deal is described by the partners as Bitmex’s to start with foray into the worlds of football and e-sports activities. This exchange is acknowledged in the crypto room for offering trading solutions for crypto derivatives solutions, this kind of as perpetual swap. Commenting on the deal with Milan, Bitmex CEO Alexander Höptner mentioned:

Our partnership with AC Milan is the commence of an really fascinating new chapter for Bitmex as we aim to raise brand awareness and raise crypto literacy.

Höptner praised Milan for the club’s heritage and acknowledged that “It is one of the most progressive football clubs in the world” that is attracting football supporters close to the globe. “We can’t wait to start interacting with the global Rossoneri family,” he extra.

“Our red and black jersey is not just something our players wear on the pitch, it represents who we are and it embodies the passion of more than 500 million AC Milan fans around the world. world,” mentioned Casper Stylsvig, Chief Revenue Officer of AC Milan. “This is truly an exciting partnership and the beginning of an amazing journey for both our brand and our fans,” he mentioned.

The group notes that the partnership with Bitmex will give its fan base “access to the increasingly popular world of crypto.” Registered supporters will be offered with unique gives coming from the crypto platform whilst the exchange will encourage digital finance comprehending.

The Bitmex emblem on the team’s jersey will debut in the to start with game of the new season on August 23, when Milan encounter Sampdoria in Genoa, and in front of a residence crowd at the San Siro stadium in the up coming game. of the club with Cagliari.