Football giant AC Milan sponsors crypto exchange BitMex

Italian football club AC Milan and Bitmex have reached a lengthy-phrase partnership agreement that will characteristic the exchange’s emblem on Milan’s jerseys. As component of the funding agreement, Bitmex will grow to be the ‘official partner’ and ‘crypto exchange’ of Milan.

The Bitmex brand will be prominently positioned on Milan’s jerseys

Bitmex, a primary crypto derivatives platform, will be the official crypto trading companion of AC Milan, the Italian soccer giant announced on Tuesday. A press release published on their internet site displays the two sides have agreed on a multi-12 months grant.

Under the agreement, the digital asset exchange will also grow to be the soccer team’s “First Official Sleeve Partner”. The Bitmex branding will seem on the sleeves of the two the men’s and women’s kits in all competitions, such as the UEFA Champions League. The emblem will also seem on the sleeves of Milan’s e-sports activities workforce AQM.

The deal is described by partners as Bitmex’s very first foray into the worlds of football and e-sports activities. This exchange is recognized in the crypto area for delivering trading companies for crypto derivatives merchandise, this kind of as perpetual swap. Commenting on the deal with Milan, Bitmex CEO Alexander Höptner stated:

Our partnership with AC Milan is the get started of an incredibly fascinating new chapter for Bitmex as we aim to improve brand awareness and improve crypto literacy.

Höptner praised Milan for the club’s heritage and acknowledged that “It is one of the most progressive football clubs in the world” that is attracting football supporters about the globe. “We can’t wait to start interacting with the global Rossoneri family,” he extra.

“Our red and black jersey is more than just what our players wear on the pitch, it represents who we are and it embodies the passion of more than 500 million AC Milan fans around the world. world,” stated Casper Stylsvig, Chief Revenue Officer of AC Milan. “This is truly an exciting partnership and the start of an amazing journey for both our brand and our fans,” he stated.

The workforce notes that the partnership with Bitmex will give its fan base “access to the increasingly popular world of crypto.” Registered supporters will be presented with unique provides coming from the crypto platform even though the exchange will advertise digital finance comprehending.

The Bitmex emblem on the team’s jersey will debut in the very first game of the new season on August 23, when Milan encounter Sampdoria in Genoa, and in front of a dwelling crowd at the San Siro stadium in the subsequent game. of the club with Cagliari.