- Main event, leadership changes, market impact, financial shifts, or expert insights.
- Enhances global brand recognition.
- Strengthens trust and user engagement.
Gate’s announcement of its new international domain at its 12th anniversary summit in Dubai marks a substantial evolution of the platform. Under the leadership of Founder Dr. Han, the exchange aims to boost brand recognition and global communication.
The new domain name Gate.com is concise and powerful, universally used around the world, strengthening brand recognition and international communication; the new logo uses a modern minimalist style to interpret Gate’s core concept of ‘technology-driven, trust-based, and continuous evolution.’ – Dr. Han, Founder & CEO, Gate
The rebranding, featuring a minimalist logo, emphasizes technology-driven trust and continuous evolution. Gate serves over 23 million users, maintaining reserve transparency through zero-knowledge proof. Its commitment to global trust and technological leadership continues to define its market presence.
With a reserve ratio of 128.57% and total reserves exceeding $10.865 billion, Gate asserts its leadership in asset security. The changes, while not affecting listed assets, reinforce confidence in Gate’s robust ecosystem.
Gate’s strategic shift aligns with similar moves in the industry, such as Binance’s and Coinbase’s expansions. These changes are expected to enhance user engagement and global connectivity within the crypto market. The unified branding is also expected to improve compliance visibility across regulated regions in Japan, Dubai, and Europe.