Gucci sets foot in metaverse, buys virtual land on The Sandbox

The reality that nicely-acknowledged manufacturers slowly “entered” into metaverse not a uncommon matter. Recently, Gucci made a decision to join the metaverse race when choosing to invest in getting virtual land on The Sandbox. As reported by Vogue, Gucci obtained the house on The Sandbox, but the quantity was not disclosed. Based on this layout, Gucci will make experiences inspired by the “Gucci Vault” platform, which develops tasks in the region of ​​the brand’s metaverse.

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Many luxury manufacturers will cooperate with The Sandbox in producing virtual trend experiences for end users. Gucci will release trend products for Sandbox gamers to use in the game. Sebastien Borget, COO and co-founder of The Sandbox, mentioned: “For a new generation of metaverse, virtual fashion is just as important as real life.”