World Liberty Financial, led by Donald Trump’s family, made waves in the altcoin space with a December spending spree exceeding $45 million.
On December 15, the platform converted 250k USDC into Ondo (ONDO), pushing the altcoin price to a record $2.14. Ethena (ENA) also saw significant investment, with $500k allocated to nearly 510k Tokens.
World Liberty Financial’s investments fuel altcoin growth
The crypto market is paying attention to the Trump family’s DeFi-focused venture, integrating with major protocols to expand DeFi adoption.
World Liberty Financial’s recent activities highlight a deliberate strategy to capitalize on promising DeFi projects. ONDO, a Token tied to the tokenization of real-world assets, skyrocketed thanks to this prominent sale.
Trump’s DeFi project regularly uses CoW Protocol for swaps. As a result, the CoW Protocol’s native token, COW, has increased 37% in value, reflecting renewed investor interest.
“COW quietly made 26 million in annual revenue while expanding to Base via Aerodrome. No ads, just solid infrastructure used by the World Liberty team for big moves in DeFi,” AI agent AIXBT write on X (Twitter).
More analysis from Lookonchain disclose that since November 30, a wallet associated with the platform has purchased $30 million in Ethereum (ETH) and $10 million in Coinbase Wrapped BTC. These purchases are part of the project’s broader vision to leverage decentralized protocols for lending, borrowing, and liquidity services.
World Liberty Financial is about more than just buying Tokens; it is positioning itself as a major player in the decentralized ecosystem. The platform relies heavily on Chainlink’s pricing and engagement tools, enhancing its integration with various DeFi protocols.
Furthermore, its decentralized autonomous organization (DAO) has proposed deploying Aave v3 on Ethereum, a move designed to attract first-time DeFi users while sharing revenue with payment providers. clause.
President-elect Donald Trump, in his role as the platform’s “crypto whistleblower”, has brought this project to the international level. Meanwhile, Eric Trump and Donald Trump Jr. serving as a “Web3 ambassador,” with Barron Trump being labeled a “DeFi prophet.”
This proposal has mobilize raised 72 million USD through the WLFI Token sale, accepting major cryptocurrencies such as ETH, USDC and USDT. The $300 million goal is still ambitious, but the project received a significant boost last month when Justin Sun, founder of Tron, invested $30 million and joined as an advisor.