- K33 raises $6 million for Bitcoin Treasury.
- K33 strengthens financial position via Bitcoin.
- Funding supports potential Bitcoin acquisitions.

Norwegian crypto brokerage K33 has raised approximately $6.2 million through core shareholders to establish a Bitcoin Treasury Strategy.
The event signifies a shift as K33 aligns with companies using Bitcoin as a treasury asset, potentially impacting its financial structure.
K33, a prominent Norwegian crypto brokerage, has raised SEK 60 million from key shareholders to launch a Bitcoin Treasury Strategy. CEO Bull Jenssen stated on social media that Bitcoin will likely be the best-performing asset in the coming years, underscoring the company’s objective to accumulate Bitcoin while maximizing operational efficiencies.
“Bitcoin will be the best-performing asset in the coming decade and we will accumulate as many as possible while unlocking powerful operational synergies with our brokerage operation.” – Bull Jenssen, CEO, K33.
Funding for K33 includes convertible loans worth SEK 45 million and new shares and warrants totaling SEK 15 million. The company plans to use these resources exclusively for Bitcoin purchases, potentially acquiring around 57 BTC at the current market rate.
This financial maneuver positions K33 uniquely in the crypto brokerage sector, contributing to confidence in Bitcoin’s status as a store of value. Bitcoin markets reacted with interest, given historical precedents of companies adopting similar financial strategies.
K33’s initiative may encourage other firms to consider Bitcoin as a treasury asset, highlighting shifting corporate finance strategies. The adoption of such an approach underscores the evolving importance of cryptocurrency in corporate treasuries.