Brazil’s Méliuz Plans $78.6M Bitcoin Investment

Méliuz, a Brazilian fintech company, announced plans to raise up to $78.6 million for Bitcoin investments, with operations starting in June.

Méliuz’s investment move signals a pivotal shift in corporate strategies within the Latin American market, sparking investor interest around Bitcoin.

Méliuz’s Strategic Shift:

The Brazilian fintech, Méliuz, known for its cashback and discounts, is spearheading a novel approach by raising up to 450 million reais for Bitcoin. On May 15, shareholders approved making Bitcoin their primary treasury asset with substantial backing. The capital will emerge from issuing shares, priced at R$8.82 each. Méliuz’s leader, Israel Salmen, oversees this strategic shift, signaling a new era for the company. The decision, coordinated with BTG Pactual, highlights a defining moment in corporate Bitcoin adoption.

“Shareholders, with 59.26% approval on May 15, endorsed Bitcoin as a core business focus, led by founder Israel Salmen.”

The financial markets reacted positively to Méliuz’s Bitcoin-centric strategy, with its stock price skyrocketing 270% in 2025. This surge positions the company similarly to MicroStrategy’s US approach, raising expectations of its impact on the Brazilian market. Despite the price rise, concerns arise over the sustainability of such strategies due to fluctuating Bitcoin values. Critics warn of potential risks tied to Bitcoin dependency, yet Méliuz’s strategy attracts increased scrutiny and admiration for its boldness.

Méliuz’s Bitcoin fundraising strategy mirrors other global trends, notably in technology sectors. Regulatory landscapes remain supportive, enhancing investor confidence.

Insights suggest such strategies may instigate broader corporate adoption in Latin America. The evolving landscape challenges the norms, fostering new perspectives on treasury management, particularly through Bitcoin’s lens.