- Trump Media files ETF with Crypto.com as custodian.
- Custody role played by Crypto.com.
- Focus on Bitcoin and Ethereum exposure.

The ETF filing by Trump Media signifies a strategic push into institutional cryptocurrency markets, with plans to list on NYSE Arca. Regulatory approval remains a pivotal factor in its successful launch.
The filing follows Trump Media’s increased engagement with the crypto sector. Previous efforts included NFT collections and a “Bitcoin treasury,” led by CEO Devin Nunes. Crypto.com‘s custodian role reflects its expanding footprint in crypto finance.
“We view Bitcoin as an apex instrument of financial freedom, and now Trump Media will hold cryptocurrency as a crucial part of our assets.” – Devin Nunes, CEO, Trump Media Investopedia
The proposal places 75% of its assets in Bitcoin and 25% in Ethereum, signaling a focus on Layer 1 networks. The ETF could influence market dynamics significantly, pending regulatory review.
Past debuts of Bitcoin ETFs in the U.S. have generally invigorated market sentiment, suggesting that this ETF could similarly encourage Bitcoin and Ethereum adoption. Details about assets under management are expected as the SEC processes the filing.
There is no impact yet on on-chain metrics such as Total Value Locked (TVL) or liquidity, since the ETF awaits SEC approval. Future announcements will be closely watched by both crypto and traditional financial communities.
Industry and market observers note potential regulatory impacts if the ETF gains approval. Regulatory endorsement could further legitimize cryptocurrencies as mainstream financial instruments, affecting both crypto and traditional markets.