Visa Launches Stablecoin Advisory Service for Institutions

Visa has launched the Stablecoins Advisory Practice on December 15, 2025, targeting banks and businesses via its Visa Consulting and Analytics division to develop stablecoin strategies.

This initiative highlights Visa’s commitment to the evolving digital payments landscape, aiming to enhance stablecoin infrastructure and influence industry adoption, with early participation from several credit unions.

Lede: Visa has introduced a stablecoin advisory service under Visa Consulting and Analytics (VCA), designed to assist institutions such as banks, fintechs, and merchants in developing robust stablecoin strategies. This move emphasizes Visa’s commitment to advancing digital currency infrastructure and expanding stablecoin adoption.

Nut Graph: The stablecoin advisory practice by Visa is a significant step towards helping institutions navigate the complexities of digital currencies, reflecting Visa’s growing influence in the digital payment landscape.

Visa introduces a Stablecoins Advisory Practice

Under the leadership of Carl Rutstein, the Stablecoins Advisory Practice is part of Visa Consulting and Analytics, aimed at supporting banks, fintechs, merchants, and businesses with stablecoin strategy development. The initiative has already seen adoption by firms such as Navy Federal Credit Union, VyStar Credit Union, and Pathward. Anthony Sharett, President of Pathward, noted, “Visa Consulting & Analytics brings together Visa’s scale, expertise, and specialized consultants to offer a unique service. The team delivered impressive work, insights, and actionable recommendations for businesses exploring stablecoin solutions.”

Impact on Stablecoin Infrastructure

The launch is expected to impact stablecoin infrastructure, building on Visa’s reported $3.5 billion annualized stablecoin settlement run rate. Carl Rutstein highlighted the importance of developing a comprehensive strategy in today’s digital environment.

“Having a comprehensive stablecoins strategy is critical in today’s digital landscape.” — Carl Rutstein, Global Head of Visa Consulting and Analytics, Visa

No new investments are specified as the service utilizes Visa’s existing consulting resources. However, it is likely to lead to broader stablecoin adoption, primarily focusing on the stablecoin niche rather than broader cryptocurrencies.

Potential for Institutional Growth

The absence of direct statements from cryptocurrency leaders like Vitalik or CZ limits external opinions, though the service expands institutional adoption possibilities. There is potential for increased institutional interest in stablecoin-based financial products. Regulatory changes like the US GENIUS Act help create a more structured environment for stablecoins, aligning with Visa’s strategic focus. The advisory practice leverages historical precedents such as Visa’s 2023 USDC settlement pilot, steering strategic developments.