- World Liberty Financial acquires $TRUMP for treasury purposes.
- $TRUMP sees 8% price increase post-announcement.
- Shift from wallet project to coin-focused strategy.

Eric Trump’s announcement of the $TRUMP memecoin acquisition by WLFI highlights the Trump family’s continued engagement in the digital asset market, with market reactions indicating mild excitement amid mixed community sentiments.
The acquisition of the $TRUMP memecoin by WLFI represents a strategic pivot from an initially planned meme wallet to a focus on building the coin’s market strength. Eric Trump emphasized the alignment between $TRUMP and the Trump family’s digital asset objectives. The announcement follows the family’s involvement in the crypto industry, marking a notable step in their patriotic-themed financial strategies.
I am proud to announce the $TRUMP Meme Coin has aligned with @WorldLibertyFi
The $TRUMP token experienced a brief price surge of 6.4% post-announcement before stabilizing, with the market cap reaching approximately $2.03 billion. Despite the price reaction, community expectations were relatively unmet, with some opinions anticipating a stronger rally.
WLFI’s strategic acquisition seeks to position $TRUMP as a core part of their treasury, reflecting a broader trend of crypto-focused treasury management seen in other digital asset projects. The halted development of the meme wallet in favor of fortifying the $TRUMP token further underscores this strategic shift.
Analysts speculate on the potential for enhanced financial stability and market leverage if $TRUMP sustains investor interest. Historical comparisons with previous digital asset treasuries suggest a cautious yet perhaps beneficial path. Insights point to regulatory considerations and the possibility of future technological updates that could influence the project’s trajectory.