Binance turns into jersey sponsor for the Lazio club

Binance will hold a fan token sale for Lazio and will come to be the official sponsor of the team’s jersey.

Binance turns into jersey sponsor for the Lazio club

The cryptocurrency exchange Binance on the evening of October 13 announced that it had signed a collaboration agreement with SS Lazio, a football club that plays in Serie A.

Binance will come to be Lazio jersey sponsor for two seasons, with a attainable extension for a third season. The Binance brand will be positioned on the chest of the jersey, the most prestigious place. The operation is well worth up to thirty million euros.

Additionally, Binance will hold a fan sale of Lazio club LAZIO tokens on the Binance Launchpad platform. The exchange will commence calculating the user’s BNB stability inside of seven days, commencing at 07:00 on October 14 to 07:00 on October 21 (Vietnam time), to assess eligibility to participate in the sale. . The tokens will be distributed to consumers who win the lottery on October 21st.

The LAZIO fan token will have a complete provide of forty million VND, of which ten% will be open for sale on Binance. The opening rate set by the exchange is one LAZIO = one USD.

Notably, Binance also announced the launch of its fan token platform, so the LAZIO fan token is a new Binance item, alternatively of a well-liked fan token issuer, Socios / Chiliz.

Binance has supported and listed Socios fan tokens a lot of occasions in the previous, together with Paris Saint-Germain (PSG), Atthetico Madrid (ATM), OG Esports (OG), Juventus (JUV), AS Roma (ASR), AC Milan (ACM). ) Barcelona (FCB). The standing of the connection involving Binance and Socios is at the moment unknown.

This is the 1st time that Binance has been straight concerned in sports activities sponsorship. Rivals like FTX have sponsored a quantity of well-known sports activities manufacturers (primarily in the US), BitMEX has sponsored AC Milan jerseys, and Crypto.com has come to be the official cryptocurrency spouse of AC Milan, a lot of of the major sports activities organizations.

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