The biggest cryptocurrency exchange Binance will come to be the official sponsor of the Argentine soccer group.
According to an announcement published on January 25, Binance and the Argentine Football Association (AFA) have signed a cooperation agreement with a phrase of up to five many years, creating it a sponsor of the world’s biggest cryptocurrency exchange Official for the Argentine nationwide group and the Argentina football championship.
Binance stated it will also concern fan tokens for the Argentine soccer group and will be launched in the close to potential.
#Binance is the new international principal sponsor of the Argentine Football Association (@affa | @Argentina) pic.twitter.com/xg5tAbP81u
– Binance (@binance) January 24, 2022
This is the to start with time that Binance has partnered with a nationwide football federation. Previously, as reported by Coinlive, Binance in flip sponsored jerseys and issued fan tokens for the teams SS Lazio (Italy), FC Porto (Portugal) and Santos FC (Brazil). In January 2022, the exchange partnered with the Confederation of African Football to sponsor the 2021 Cup of Africa (CAN).
It can be viewed that Binance’s brand promotion system by sports activities actions is mainly aimed at soccer, the “king” sport, in producing nations in Latin America and Africa.
It is well worth noting that several other cryptocurrency exchanges and tasks are also focusing on the soccer business in Argentina. In July 2021, Socios / Chiliz, the world’s biggest fan token issuer, stated it would concern fan tokens for Argentina and partnered with the AFA to rename the Argentine soccer league “Torneo Socios. Com”. In November, Bybit announced that it had come to be a international sponsor for the Argentine soccer group.
It is unclear whether or not the over funding agreements conflict with every single other.
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