Binance partners with YG Entertainment in an work to market the NFT industry to K-pop

Binance, the world’s top cryptocurrency exchange, has partnered with YG Entertainment, a top Korean enjoyment organization, in an work to establish a far more sustainable framework for the NFT industry.

YG Entertainment at present operates some of the most influential K-pop stars across the nation, which includes BLACKPINK, BIGBANG and WINNER. Under the agreement among the two events in a memorandum of comprehending (MoU) issued on February eight, YG will make it possible for Binance entry to create IP-based mostly NFTs related with the aforementioned artist.

While the two did not offer any particulars for the approaching NFT collections, they confirmed that the eco-pleasant development of the NFT would be a concern.

In addition to approaching collaborations in the NFT area, the two businesses also outlined their programs to create video games based mostly on Binance Smart Chain and metaverse tasks. The notion cited in the MoU articles factors out that Binance will offer the NFT platform and engineering infrastructure though YG will offer NFT articles and game creation.

This is not the very first experience among K-pop and the crypto area. Most not long ago, US-based mostly concert organizer Metaverse Animal Concerts partnered with South Korean blockchain network Klaytn in January, with the aim of bringing K-pop stars closer to the metaverse. Animal Concerts has hosted virtual concerts, as very well as building NFTs and merchandise for some of the ideal recording artists in the small business.

Meanwhile, final November, Animoca Brands announced that it would companion with Korean record label Cube Entertainment to establish a metaverse globe solely for K-pop.

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