After “changing ownership,” the Huobi exchange has redefined its brand title and announced a new system targeted on restoring the place it the moment owned.
Huobi Global, 1 of the world’s primary cryptocurrency exchanges, has launched a new branding system. From now on, alternatively of Huobi Global, this exchange will be termed by the shorter title Hubi. In addition, Huobi also announced a international brand growth roadmap soon after getting acquired by About Capital final month.
The new brand consists of two Chinese characters “火” and “必”. In Chinese culture, the to start with character represents “Eternal life is handed down from generation to generation“. The second word means “established to win“, demonstrating the ambition to return to the place of the major three exchanges in the sector.
In Chinese, the character “必” can also be believed of as a blend of the characters “心” and “义”, that means “heart” and “righteousness”. The symbol behind the two Chinese characters usually means that Huobi will deliver expert digital wealth management solutions to international end users wholeheartedly. This is also reflected in Huobi’s mission statement: “Strengthening asset safety and promoting financial inclusion”.
In addition, the new brand also advocates “correctness” in the Chinese tradition, implementing the brand philosophy “Science and technology are born to serve the good”, contributing to the innovation and growth of international blockchain and digital asset technologies and realizing the vision for Huobi on the theme “Technology adjustments the planet. “
Justin Sun, a member of Huobi’s Global Advisory Board and Grenada’s ambassador to the WTO, mentioned:
“During the nine years since its establishment, Huobi has become a household name in the digital assets market as one of the oldest exchanges.”
More than just a digital asset trading platform, Huobi is also completely understood as “safety, convenience and friendliness”. Along with the brand improve and roadmap beneath the advice of the Global Advisory Board, I think Huobi will consolidate its marketplace leadership place quickly and regain its unique place alongside the sector heavyweights.”
After the rebranding, Huobi will carry out actions to strengthen and produce the strategic functions of HT token, Huobi’s trading currency. The key priority is enterprise system, Huobi will proceed to search and record far more substantial-high-quality tasks on the marketplace by way of HT voting to choose on listing.
The exchange will also target on producing new sources and supporting possible sources in the marketplace, as properly as enabling communities to contribute to tasks. With the philosophy “Science and technology are born to serve good things”, Huobi will strive to develop a far more safe and secure money atmosphere, assisting end users to participate in high-quality tasks at an early stage.
As aspect of its international growth system, Huobi is also establishing an supplemental workplace in the Caribbean area, which is properly positioned as a digital resource hub with an open spot, prevalent law technique, and free of charge to use. English is predominant .
Huobi will also boost investments in Southeast Asia, Europe and areas with robust development possible. In buy to boost and broaden the marketplace, Huobi will actively pursue strategic mergers and acquisitions. In addition, Huobi will also target on recruiting the world’s finest abilities in blockchain and digital assets.
In terms of compliance, Huobi will proceed to adhere to regulatory policies wherever it does enterprise, strengthening cooperation with other nations all around the planet. It also generates a compliant working model for undertaking enterprise globally.
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