Lionel Messi gets to be an ambassador of the Socios brand

Football superstar Lionel Messi has agreed to develop into a international ambassador for Socios, which concerns fan tokens for different sports activities organizations.

According to sources of Reuters, Messi has signed an agreement really worth up to $ twenty million to develop into the initial Socios Global Brand Ambassador. The agreement is for three many years and does not involve a cryptocurrency payment clause.

Socios also later on confirmed the details on its official Twitter web page.

Socios is a pioneer in the discipline of fan tokens: cryptocurrencies licensed by sports activities organizations to give much more rights to supporters, this kind of as voting on neighborhood-linked choices, coins, restricted item purchases, game tickets, and so on. Socios in February announced the difficulty of tokens to the European Football Association (UEFA).

The organization has also made fan tokens for Paris Saint-Germain (PSG), France’s major football club, the place “El Pulga” plays. At the time, Socios stated Part of Messi’s salary will be paid in the form of PSG tokens.

The proprietor of the seven Ballon d’Or has develop into the most current sports activities encounter to develop into an ambassador for crypto providers, following football legend Tom Brady, basketball star Stephen Curry, baseball player Shohei Ohtani and tennis player Naomi Osaka, all partners of FTX.

Also, one more significant title, Crypto.com, in late 2021, chose actor Matt Damon as their encounter and implemented a international promotion campaign, then signed a deal with basketball superstar Lebron James to advertise across the sports activities section.

Cryptocurrency exchange Binance lately grew to become the official sponsor of Messi’s Argentine soccer crew. However, that deal entered into controversy with Socios, due to the fact this unit also signed a contract to difficulty fan tokens for La Albiceleste.

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