NIKE acquires trend startup NFT, revealing its ambition to conquer the metaverse

Sportswear giant NIKE has just taken an additional phase into the metaverse with the acquisition of digital startup NFT RFTKT.

On the morning of December 14, NIKE announced that it had acquired RFTKT, an emerging startup specializing in the growth of NFT game things.

NIKE significantly appreciates this agreement, as evidenced by the alignment of the RFTKT emblem with the logos of well known brand names this kind of as NIKE, Jordan and Converse. RFTKT can as a result come to be a strategic element of the company’s growth into digital trend.

RFTKT’s flagship product or service is a mixture of well-liked shoe and NFT lines, which accomplished revenue of up to $ three.one million in March.

NIKE President John Donahoe commented:

“This acquisition will accelerate NIKE’s digital transformation and allow us to meet the wants of individuals and designers at the intersection of sport, culture, creativity and perform. We will have a talented new growth crew and a one of a kind and cohesive brand. We will invest sources and RFTKT, increase their neighborhood and improve NIKE’s footprint in the digital globe. “

NIKE in the previous also has quite a few actions to delve into the globe of the metaverse and NFT. In late November, the business announced that it had partnered with the Roblox game to make a virtual globe in the game, permitting participants to order NIKE-branded things and participate in minigames to earn cash. Previously, the sportswear business also experimented with tokenize its sneakers on Ethereum.

At the similar time, their rival adidas also responded by joining the NFT Bored Ape Yacht Club neighborhood, as very well as partnering with NFT corporations to launch a clothes line into the virtual globe.

Other big classic corporations of the globe this kind of as Pepsi or the game producer Ubisoft also announced their NFT tasks in December.

Synthetic Currency 68

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