According to the sponsorship agreement, the “Primera Division” title of the Argentine top rated football league will be altered to “Socios.com Tournament” from the 2021/2022 season.
According to the July 15 announcement, Socios.com has reached a sponsorship agreement with the Argentine Football Association (AFA). Consequently, the “Primera Division” championship will be renamed “Socios.com Tournament” from the 2021/2022 season. In it, “tournament” indicates “tournament” in Spanish.
Primera Division, or “Socios.com Tournament” from the new season, is Argentina’s highest football league, founded in 1891. It was also the initially specialist football league founded outdoors the Kingdom, England, regarded the hometown of the king of sports activities.
This partnership is a significant move for each events, as it is the initially time that a cryptocurrency corporation title has been selected as a trademark for a significant Argentine league.
“We are thrilled to commence this journey with Socios.com. This is a quite critical enterprise. Because this is the initially time that the Argentine league has collaborated with a business brand to adjust the title of the tournament. “- AFA president Claudio Tapia shared.
As for Socios.com, this is the 2nd time that this club has collaborated with the Argentine Football Association. Previously, on June eleven, Chiliz / Socios.com had announced a partnership with AFA to concern fan tokens for the Argentine nationwide group.
Socios.com is a direct-to-shopper on the internet platform via the Chiliz blockchain to tokenize sports activities franchises by delivering fan tokens. As a end result, fan token holders can earn rewards and voting rights for that group or club through the Socios app.
The platform shared that half of the proceeds from the fan token issuance will go to spouse clubs and teams. According to Socios.com, in 2021, fan tokens produced more than $ 150 million in income for their partners.
Chiliz / Socios.com is acknowledged for its intensive listing of partners in numerous sports activities other than football. These can be cited as the giants of the NBA basketball tournament this kind of as the Boston Celtics and the Philadelphia 76ers. In addition, there is also the major UFC mixed martial arts tournament.
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