Gucci sets foot in metaverse, buys virtual land on The Sandbox

The reality that nicely-acknowledged manufacturers slowly “entered” into metaverse not a uncommon matter. Recently, Gucci made a decision to join the metaverse race when choosing to invest in getting virtual land on The Sandbox. As reported by Vogue, Gucci obtained the house on The Sandbox, but the quantity was not disclosed. Based on this layout, Gucci will make experiences inspired by the “Gucci Vault” platform, which develops tasks in the region of ​​the brand’s metaverse.

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Many luxury manufacturers will cooperate with The Sandbox in producing virtual trend experiences for end users. Gucci will release trend products for Sandbox gamers to use in the game. Sebastien Borget, COO and co-founder of The Sandbox, mentioned: “For a new generation of metaverse, virtual fashion is just as important as real life.”

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This is not the to start with time the trend brand has permitted the use of its virtual products. The hit trend brand teamed up with two Roblox developers to release the assortment in December 2020. Some products in Roblox have been shrunk, resold for 1000’s of bucks.

Unlike Roblox, Sandbox is a cryptocurrency platform. Users acquire land and virtual products with SAND tokens. Therefore, the cooperation with Gucci may well turn into a development engine of this token, since Gucci is a popular trend brand, offering nicely for numerous many years.

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